Lacoste

The Lacoste story begins with Rene Lacoste, A tennis champion nicknamed 'the crodile', due to his oncourt behaviour, In 1933 La Chemise Lacoste was founded and the Lacoste crocodile logo tennis shirt produced which was designed to be worn on the tennis courts.The perfume story begins with the original Lacoste Pour Homme from this  the perfume brand has grown with various fragrances including Lacoste Original and Elegance, all bearing the lacoste trademark of sport, youth, and vitality.